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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Feb 13, 2024 16:02

IMG appoints Sky's Clement as studios biz tech & ops head

LONDON: IMG Tuesday announced the appointment of Sky Sports director of Operations James Clement as the sports and entertainment company's senior vice president, Tech & Operations for its studios business.

Feb 13, 2024 15:02

IPL 2024: JioCinema offers slew of innovations for advertisers

MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem.

Feb 12, 2024 19:02

ATP part funding 4 Challenger events in India: Vijay Amritraj

CHENNAI: In a landmark deal between the Association of Tennis Professionals and organisers of Challenger tournaments in India, the ATP is providing monetary support to all the four events currently being held in India. The ATP started this initiative this year, Vijay Amritraj, president of the Tamil Nadu Tennis Association (TNTA), told New Indian Express.

Feb 12, 2024 18:02

World ILT20 1st 18 matches reach 161m+ viewers in India: ZEE

MUMBAI: ZEE Entertainment Enterprises Limited (ZEE), host broadcaster of the DP World ILT20, announced Monday that the T20 league has garnered viewership of over 161 million in India in the first 18 matches of the the ongoing second season, with 57% of the audience being under the age of 30.

Feb 12, 2024 16:02

JioCinema 'Jeeto Dhan Dhana Dhan': TVS Eurogrip title sponsor

Mumbai: Viacom18 has announced TVS Eurogrip as the title sponsor for Jeeto Dhan Dhana Dhan, JioCinema’s predict and win game that launched last year. With a rise in interactive fan engagement and continued free streaming of premier sporting action beyond IPL such as India cricket, TVS Eurogrip will be present the unique play and win along game to fans throughout the India–England series.

Feb 12, 2024 16:02

NBA, WNBA tip off multi-yr extension of collab with Dream11

MUMBAI: The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, the world’s largest fantasy sports platform, Monday announced a multiyear extension of their existing collaboration that will see Dream11 continue as the official fantasy gaming partner of the NBA and WNBA in the country.

Feb 09, 2024 18:02

BCCI Seeks SC view on media rights taxability

The Board of Control for Cricket in India (BCCI) has approached Supreme Court seeking its opinion on whether the sale of media rights falls under the purview of taxable ‘franchise services’ making it subject to service tax.

Feb 09, 2024 18:02

Ahead of IPL 2024, Star Sports introduces ‘Startup Power Play’

Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity ‘Startup Power Play’ for start-ups in India. This initiative invites startups to craft a crisp 60-second commercial, strategically positioned to captivate audiences during each IPL match.

Feb 08, 2024 19:02

ESPN, Warner Bros. Discovery, Fox to launch joint streaming service

ESPN, a subsidiary of The Walt Disney Company, FOX and Warner Bros. Discovery have reached an understanding on principal terms to form a new joint venture to build a new platform to house a streaming sports service.

Feb 08, 2024 18:02

Disney earnings: India unit's sports segment losses balloon

There is good news bad news for The Walt Disney Company as far as its quarterly earnings, results for which released on Thursday, are concerned. The good news is that media and entertainment behemoth has reported a 27% jump in operating income from all segments – entertainment, sports and experiences.

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