MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Business Intelligence
Feb 15, 2024 17:02
NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised.
The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.
Feb 14, 2024 18:02
SEATTLE: Brooks Running, a subsidiary of Berkshire Hathaway, finished 2023 with record revenue growth of $1.2 billion, up 5% year-on-year, and a record 20 million+ units sold.
Feb 14, 2024 16:02
A total of 4,716 international transfers were completed in men’s football during the 2024 January window, an increase of 0.6% compared to the previous January window, according to FIFA’s International Transfer Snapshot. Total spending on transfer fees hit $1.46 billion in men's football, and a record expenditure of $2.1 million in women's football.
Feb 14, 2024 15:02
Is Zee Entertainment Enterprises Ltd exiting sports? It might well turn out that way? ZEE managing director Punit Goenka, speaking at an investors' call after the network announced its Q3 financial results, has outlined the future course for the Indian media major in the wake of the collapse of its planned $10 billion merger with Culver Max Entertainment (aka Sony Pictures Networks India).
Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 08, 2024 20:02
HERZOGENAURACH, Germany: Sports company PUMA has been recognized for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on the annual ‘A List’.
Feb 08, 2024 18:02
HERZOGENAURACH, Germany: Sports company PUMA has appointed Julie Legrand as senior director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s strategic priority to elevate the brand.
Feb 08, 2024 18:02
There is good news bad news for The Walt Disney Company as far as its quarterly earnings, results for which released on Thursday, are concerned. The good news is that media and entertainment behemoth has reported a 27% jump in operating income from all segments – entertainment, sports and experiences.
Feb 07, 2024 19:02
It was barely two months ago (November 2023) that cries of doom and gloom were heard from stakeholders in the Indian online real money gaming industry following the GST Council’s decision to impose 28% Goods and Services Tax on the sector.
Feb 07, 2024 17:02
Under Armour has announced the appointment of Kevin Ross as its new senior vice president, managing director of Europe, Middle East & Africa.
With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and YETI, Ross brings proven talent and regional expertise to the company. He will report to president and CEO Stephanie Linnartz.