Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Mar 27, 2020 19:03
MIES, Switzerland: FIBA has awarded the hosting rights for the FIBA Women's Basketball World Cup 2022 to Basketball Australia.  Basketball Australia and the Russian Basketball Federation were the two finalists bidding to host FIBA's women’s flagship event two years from now.
Mar 21, 2020 15:03
CHICAGO: For the first time since its creation in 1939, the NCAA Division I Men’s Basketball Tournament will not be played on the court.  Over the next few weeks, leading sports tech firm Stats Perform will leverage its AI capabilities and deep data to simulate all the action, including the upsets and Cinderella stories.
Mar 21, 2020 14:03
SAN FRANCISCO: NBA Star, entrepreneur, and philanthropist Spencer Dinwiddie and Cred, a California based licensed lender, have launched a partnership that will offer an alternative to traditional banking and allow NBA fans to earn interest on stablecoins and other crypto assets. 
Mar 21, 2020 12:03
WHILE THE CORONAVIRUS pandemic has suspended the 2019-20 NBA season, it has not lessened the league's global impact and reach. Over the past week, 18 NBA and WNBA players created public service announcement videos to share important health and wellness information about ways to reduce the spread of the coronavirus. Those videos have generated more than 37 million views across the league's social media accounts.
Mar 12, 2020 12:03
NEW YORK: The NBA has suspended the 2019-20 season Wednesday until further notice. As too the NBA G League. The league took the measure following confirmation Wednesday that a player on the Utah Jazz team had preliminarily tested positive for COVID-19 (coronavirus). 
Mar 05, 2020 18:03
MUMBAI: NBA India Thursday postponed the league’s dribble-a-thon event, which had been scheduled for Sunday, March 8 at the University of Rajasthan, Jaipur.  
Mar 05, 2020 18:03
MUMBAI: With the objective to grow the league’s fan base in India, the NBA’s all-new marketing campaign for the 2019-2020 season aims to recruit new fans through the existing fan community who serve as the league’s biggest evangelist. The campaign challenges audiences to sample at least one NBA game on Sony Ten1 & NBA League Pass and promises that they will keep coming back for more.
Mar 04, 2020 17:03
DAKAR, SENEGAL: The Basketball Africa League (BAL) Tuesday postponed the league’s inaugural season, which had been scheduled to tip off Friday, March 13 in Dakar, Senegal.  
Feb 28, 2020 16:02
NEW YORK – The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) Thursday announced a new multi-year agreement that will make the global athletic brand an official marketing partner of the NBA. Financial terms were not disclosed.
Feb 25, 2020 17:02
MUMBAI: NBA India Tuesday announced the launch of the league’s first Dribble-a-thon in the country, a basketball challenge event featuring participants ages six and above dribbling a basketball across a one kilometer course.