Mumbai, 17th October, 2012: The National Basketball Association (NBA) will be hosting the inaugural NBA 3X presented by Sprite in Mumbai on October 20 and 21 at Inorbit Mall, Malad. The free interactive event will combine basketball and entertainment to bring an unprecedented NBA experience to fans in Mumbai.
NBA 3X presented by Sprite will feature the largest 3-on-3 basketball tournament ever staged in India with 400 teams expected to participate; performances from top musical artists and well-known DJs each day; and a variety of on and off the court activities for fans.
The 3-on-3 tournament will have two age divisions: 16-18 and 18-23. The winners in from the cities of Delhi, Hyderabad and Chennai will be flown to Mumbai to compete in a National Championship on Oct. 21. The National Champions in each division will qualify to participate in a 2013 FIBA/NBA Asia 3-on-3 basketball tournament.
Two of India's top DJs - Clement and Ajit will perform on Oct. 20 while award winning singer Anushka Manchanda will be performing on Oct. 21.
NBA 3X presented by Sprite will bring authentic NBA-style entertainment to fans in India. Fans will participate in a variety of free contests and activities with the chance to win NBA merchandise. They can participate in basketball clinics, play NBA video games and measure themselves against cut-outs of NBA players. For a full event schedule, fans can visit NBA.com.
NBA 3X presented by Sprite is being supported by adidas, HP, Spalding and the Basketball Federation of India (BFI). Sprite will send two participants from the national champion team in the 18-23 division to NBA All-Star 2013. These two participants may get a chance to be part of the global pool of players from which NBA All-Stars Kobe Bryant and LeBron James will select to be part of the Sprite Team Sudden and Team Intense competition during NBA-All Star 2013. In addition, the first Sprite Basket Blast 2012 will take place in select cinemas across select cities in India from September through October.
Fans can purchase a Sprite Combo at participating cinemas to enter a lucky draw to get a chance to travel to NBA All-Star 2013. Four Winners will be selected and win trips to All-Star.
adidas is supporting all participants with their best-in-class on-court jerseys and will also create an NBA Shop at each venue to showcase the latest NBA products. In addition, adidas will mark the return of the 2011 NBA Most Valuable Player Derrick Rose, of the Chicago Bulls, with the launch of an exclusive Rose collection and a series of activations to engage youth.
HP will create an interactive technology experience for fans visiting NBA 3X presented by Sprite. Fans can utilize HP products to access NBA.com, NBA social media, basketball training videos and create their very own NBA Avatar. Spalding will provide all basketball equipment.
About the NBA
The NBA is a global sports and media business that features three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence, with offices in 15 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on six continents. Current NBA rosters feature 78 international players from 39 countries and territories. The NBA’s digital assets include NBA TV, which is available in nearly 60 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 300 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $200 million to charity, completed more than 1.9 million hours of hands-on community service, and created more than 720 places where kids and families can live, learn, or play.
For further information, please contact:
Aaron Gomes – 9819496494
Rohan Alvares – 9820564549
Adfactors PR
Category