Mumbai, November, 06 2012: TIMES NOW, India’s No. 1 English news channel partnered with Max Bupa Health Insurance Company to host the unique multi-city initiative - Max Bupa Walk for Health on Sunday, November 4th. Mumbaikars kept their promise to take the first step to health as they turned up in thousands this Sunday morning for Max Bupa Walk for Health in association with TIMES NOW. The event saw a turnout of numerous Bollywood celebrities also, such as Anupam Kher, Anurag Kashyap, Kunal Kapoor, Shobha De, Dino Morea, Jackky Bhagnani, Shaina NC, Shama Sikandar, Poonam Dillon, Aditi & Aarzoo Gowitrikar. Walk for Health was carried simultaneously across Mumbai, Bangalore and Delhi. The atmosphere was exhilarating with walkers, from all quarters, descended at the venue to show solidarity to the cause of Walking as the easiest way to a healthy living; The participants were enthralled and got into the groove with some LIVE performances and variety of entertainment acts with kids getting an opportunity of meet & greet session and photo op with their favorite toon characters viz Cartoon Network’s Superhero Ben 10 and Pogo’s champ Chhota Bheem. Besides the bevy of celebrities and renowned personalities, the participants had an eclectic mix of gender and all age groups ranging from regular walkers to plain enthusiasts.
On spot Contests like ‘The Youngest Walker’, The Oldest Walker’ and ‘Most Bonded family’ added to the dash of excitement and had participants turn up in hordes to make their nominations
Avinash Kaul, CEO – ET NOW, TIMES NOW & ZoOm remarked “TIMES NOW is pleased to announce the success of the Max Bupa Walk for Health, an initiative that witnessed a turnout of over 11,000 people across Mumbai, Delhi & Bangalore. Our belief that people have started taking personal health far more seriously was proven with the overwhelming participation that we received. I would also like to thank Max Bupa for associating with us, it has truly been a wonderful experience. We look forward to further strengthening the relationship in the future with many more of such initiatives.”
Speaking on the initiative Manasije Mishra, CEO (Designate) Max Bupa Health Insurance Company said “Max Bupa Walk for Health reiterates our philosophy of helping people prioritize their health. Through this initiative we want to spread awareness about the benefits of walking which is one of the easiest and most accessible forms of exercise. We are happy to see that thousands of people across India have joined us in making a new beginning towards good health and we hope they will continue walking for a healthier and happier future”
The Max Bupa Walk for Health presented a plethora of entertainment for participants. The crowd was entertained by a DJ and performances by stilt walkers and jugglers. Also, training on Zumba exercises was provided by Fitness First during the event. The RJ engaged with noted celebrities attending the event.
About Times Television Network:
Times Television Network informs and entertains over 100 million urban affluent audiences across India with ET NOW - India’s comprehensive Markets Channel; MOVIES NOW - India’s leading English Movies Channel; TIMES NOW - India’s most watched English News Channel & zoOm - India’s # 1 Bollywood destination. The network is available in 27 other countries across the globe.
Times Television Network is part of India’s largest media conglomerate, The Times Group.
About TIMES NOW:
TIMES NOW is India’s No. 1 English news channel for over 5 years. A channel that stands for credibility and unbiased approach in bringing news and reportage to the viewers. Sharp, incisive and direct, it is the nation’s voice in news. It’s distinctive style and fearless approach makes it different from the others.
About Max Bupa Health Insurance
Max Bupa Health Insurance is a 74:26 joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 19 offices across 13 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Patna, Kochi and Kolkata. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Through its philosophy of “Your Health First” Max Bupa’s mission is to help customer’s live healthier and more successful lives.
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