MUMBAI: Global fan engagement and data platform Stepathlon, today announced that it has added four senior professionals to its advisory board.
Stepathlon is a unique initiative in fan/customer engagement with clients including Manchester City, CVC owned IPL Team Gujarat Titans, AFL Team Richmond FC, World Tennis League and a growing global blue-chip client base. Their proprietary fan engagement and data platform focuses on active participation and engagement to deliver a powerful turnkey fan and consumer engagement platform for rightsholders and brands.
A media release from the company said that the senior professionals who have joined their advisory board are Jim Glover, a seasoned professional with extensive experience in global partnerships and client relationships, previously served as Deputy Chairman at CSM Sport and Entertainment, where he played a key role in driving growth and success; Ashutosh Srivastava, a media and entertainment expert with extensive experience as former CEO of GroupM in APAC, who brings deep understanding of fan engagement, content creation, and brand building; Prakash Janakiraman, Co-founder and CTO at Nextdoor, who brings his expertise in leveraging data to drive business growth and unlock the power of user insights and personalize experiences; and Advait Pandit, a technology leader with over 20 years of experience building high-growth companies, comes in with his experience as Chief Architect at JioMart. His experience in product development, market strategies, and scaling operations will be crucial as Stepathlon expands its reach, the release said.
Ravi Krishnan, Founder and CEO of Stepathlon, said: "We are privileged to welcome Jim, Ashutosh, Prakash and Advait to the Stepathlon Advisory Board. Their diverse expertise aligns perfectly with our vision for business growth. Their insights and guidance will be instrumental in creating innovative experiences that connect with audiences on a deeper level and to drive qualitative and quantitative benefits for our business, our clients and their stakeholders."
Excited to collaborate with Stepathlon, the advisors shared their perspectives. Jim Glover stated: "Throughout my career, I have witnessed the power of sports to unite communities and inspire individuals. Stepathlon's innovative approach to fan engagement leverages this power to create meaningful experiences that go beyond the game. I'm thrilled to join the team and contribute my experience to help them unlock the full potential of their platform and connect with fans in even more impactful ways."
Ashutosh Srivastava added "I'm passionate about the power of storytelling and community engagement, and Stepathlon's platform has the potential to create truly transformative experiences for fans. I'm excited to contribute my expertise to deepen their audience connections and enhance engagement."
Prakash Janakiraman added "I see Stepathlon as a platform brimming with data potential. Its commitment to ethical collection and personalized experiences resonates deeply with my values. Leveraging my expertise in uncovering user insights and driving data-driven growth, I'm excited to join the team and help Stepathlon realise its full potential to create positive change for fans, rightsholders, and brands alike."
Advait Pandit added: "The ability to scale and adapt to a growing audience is crucial for any successful platform. Stepathlon's unique proposition lies in its flexibility and inclusivity, and I'm excited to bring my experience in building scalable technology solutions to support their expansion plans. I believe that by optimizing both the user experience and operational efficiency, we can further harness the immense potential of Stepathlon to engage and connect with even wider communities."
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