GoPro, Inc. and MotoGP Wednesday announced a new partnership. The new multi-year contract sees GoPro returning as the official wearable action camera of MotoGP™ from 2023 and beyond. This iconic pairing brings together the world’s most versatile camera with the world’s most exciting sport.
As part of this new agreement, fans will get a fresh, new, incredibly high-resolution view of MotoGP™ from perspectives only a rugged, durable GoPro camera is capable of capturing. GoPro content will be shared across MotoGP™’s social media channels as well as motogp.com, including a GoPro OnBoard lap preview of each track and plenty more throughout the season.
GoPro will continue to grow its presence in the MotoGP™ paddock and across the calendar, taking center stage as title sponsor of a Grand Prix in 2024. The GoPro name will also be trackside throughout the season.
Rick Loughery, GoPro vice president of Global Marketing and Communications: "We’re stoked to be back at MotoGP and are looking forward to delivering captivating content that will immerse race fans even further into the experience."
Marc Saurina, head of Global Commercial Partnerships at Dorna Sports, added: "We’re very happy to welcome GoPro back to MotoGP! GoPro has grown to become a byword for adrenaline, quality, and action, and we very much share those values in our sport, so it makes a perfect partnership. We’re really looking forward to working with them again and bringing some fresh digital content to our fans around the world, as well as seeing the GoPro name trackside throughout much of the calendar and centre stage at a Grand Prix in 2024."
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