Headliner - The Anatomy of a Celebrity Endorsement Agreement

Over a period of time, celebrity endorsements have been viewed as an effective and prominent marketing tool by many companies. Typically, a public figure would appear in advertisements and promotional material marketing the products or services of a company.

• • Current Affairs – Hockey’s New Professional League and Player Participation
  • Insider’s Perspective – Interview with Desh Gaurav Sekhri, Of Counsel, J Sagar Associates
  • Learning Module – Player Bans in Sport
  • Readers’ Queries