MUMBAI: Considered one of India's largest homegrown private equity firms, India Value Fund Advisors (IVFA), unveiled its new brand identity - True North (Managers). The new brand was unveiled here Wednesday in the presence of tennis legend, philanthropist, author and businessman Andre Agassi.
The retelling of Andre Agassi’s journey in a tête-à-tête with Harsha Bhogle was the highlight of the rebrand launch.
Commenting on the new brand identity, Vishal Nevatia, managing partner of True North said, “Our brand is at the cusp of new beginnings, and we are looking forward to an exciting future ahead of us. Our name has changed but our values remain the same. We’re ecstatic to take on our new brand identity. True North truly defines the core values and principles that have moulded the functioning of our company since day one.”
In the last 17 years, the firm has worked with over 30 businesses and invested over Rs80 billion of equity capital.
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