Brands

BENGALURU: In a strategic move to enhance its footprint in the Indian home health and wellness sector, Beurer India Pvt. Ltd. Friday announced its ambitious expansion plans and unveiled cricket legend Sourav Ganguly as its brand ambassador. 

The company also announced that they would be launching Blood Glucose Monitor Device which would be Made in India and would aim at transforming diabetes management in the country. The announcements were made at a press conference held here.

May 08, 2024 17:05
Footwear retail brand Metro Brands has appointed Meenakshi Samantaray as head of marketing for the sports division. Samantaray joins Metro Brands after a five-year stint at ZEE Entertainment, where her last executive position was as vice-president Marketing & Communications.
May 08, 2024 17:05
XYXX, a men’s loungewear brand, has launched "Ultimate Undie-pendence", a new campaign featuring brand ambassador and investor KL Rahul. The campaign's central pitch is around "men's enduring discomfort with conventional cotton underwear having been normalised as a way of life", and how that needs to change.
May 06, 2024 20:05
Sportswear brand New Balance has launched an exclusive brand outlet in Mumbai as part of its strategic expansion plan for India. Located on the metro’s Linking Road, the store was inaugurated by cricketer and brand ambassador Pat Cummings.
May 06, 2024 20:05
NEW DELHI: QUE, an upcoming premium eyewear brand, Monday announced a collaboration with the Indian cricketer Shikhar Dhawan as an investor and brand ambassador.  QUE, co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, is gearing up for its launch with a promise to "captivate the market with its premium range".
May 06, 2024 20:05
American denim jeans brand Lee has launched its first golf collection for men.  Built on the popularity of its performance-stretch casual apparel, the Lee Golf Series offers versatile tops and bottoms that "seamlessly transition from the office to the green".
May 06, 2024 20:05
MINNEAPOLIS: Wheaties has announced its latest limited edition box featuring icon and activist athlete Billie Jean King. 
May 03, 2024 20:05
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
May 03, 2024 20:05
Lululemon Athletica, a Canadian athletic apparel retailer known as the inventor of yoga pants, reportedly plans to enter India to capitalise on the upswing in demand for fitness and athleisure wear.  The global team of Lululemon was in India recently scouting for locations where it could open stores, Economic Times quotes two officials as having said.
May 03, 2024 20:05
Philips announces the launch of a limited- edition trimmer that is co-designed by cricket icon Virat Kohli.  Per an official release, the trimmer is made of skin-friendly stainless steel and its self-sharpening blades glide through the beard and moustache, delivering precise results every time.
May 03, 2024 20:05
Looking to leverage fan fervour around the ongoing IPL, PepsiCo's potato chips brand Lay's has unveiled a limited-edition collector's packs as a toast to brand ambassador MS Dhoni's "phenomenal achievements on and off the field".