Brands

BENGALURU: In a strategic move to enhance its footprint in the Indian home health and wellness sector, Beurer India Pvt. Ltd. Friday announced its ambitious expansion plans and unveiled cricket legend Sourav Ganguly as its brand ambassador. 

The company also announced that they would be launching Blood Glucose Monitor Device which would be Made in India and would aim at transforming diabetes management in the country. The announcements were made at a press conference held here.

May 10, 2024 18:05
Olympic and world championships gold medal-winning javelin thrower Neeraj Chopra has been roped in as the sporting ambassador of Swiss luxury watches brand OMEGA, which is also the Official Timekeeper for this year's Paris Olympics. The star Indian athlete was invited to the OMEGA boutique in Doha, ahead of his participation at the first leg of Diamond League on Friday.
May 10, 2024 18:05
LONDON: To cement Gatorade's commitment to transforming participation in sport across the world, the PepsiCo drinks brand is launching its global programme, Fuel Tomorrow, by committing to help 2,500,000 teens across the world access the life changing power of sport by 2030.
May 10, 2024 18:05
Oakley, a sports performance eyewear, launched the latest chapter of its campaign "Be Who You Are", fronted by brand ambassador Rohit Sharma. This also marks Rohit’s fifth year of association with Oakley, "strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves".
May 10, 2024 18:05
Boldfit, a name in the fitness and sports industry, unveiled its new logo, marking a milestone in the company's journey of innovation and quality. The new logo is more than just a change in aesthetic; it represents Boldfit's dedication to inspiring and empowering individuals on their fitness journey.
May 10, 2024 18:05
Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organization, for the development of branded content influenced by the globally popular sport.  The agreement was brokered by UFC’s licensing agency IMG.
May 09, 2024 20:05
A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.
May 09, 2024 19:05
MotoGP has announced a new global partnership with Qatar Airways, joining the airline’s portfolio of premium sports partnerships.  Qatar Airways and Qatar Airways Cargo has come aboard as official MotoGP partners.
May 09, 2024 19:05
Sportswear major adidas has announced that Candace Parker is now entering a new chapter as president of adidas Women’s Basketball.  Parker steps into this position on the heels of her retirement, marking the culmination of a 16-year partnership with the Three Stripes which was driven by the shared goal to push the women's game further and leave it in a better place for the next generation of basketball athletes.
May 09, 2024 19:05
LOS ANGELES, Calif.: Lexus and the World Surf League (WSL) announced an expanded partnership following a successful kick-off to the 2024 WSL Championship Tour (CT).  Lexus will become the title partner of both the Lexus US Open of Surfing and the Lexus WSL Finals, while also returning to the WSL CT in 2025 with the Lexus WSL Awards and the Lexus Pipe Pro.
May 08, 2024 18:05
NEW DELHI: Anandana, The Coca-Cola India Foundation, Tuesday announced its first ever partnership with Hockey India, for the National Women's Hockey League 2024.  The 1st Phase of the tournament commenced on 30th April, and it will conclude on 9th May in Ranchi, Jharkhand.