CHICAGO: Sports marketing agency rEvolution announced Monday its appointment as the Agency of Record (AOR) to support the "public relations and marketing activation efforts" for the ICC Men's T20 World Cup 2024.
rEvolution will deliver a transatlantic effort comprised of integrated sports marketing experts across its Chicago…
BENGALURU: Head hunting platform foundit (formerly Monster APAC & the Middle East), Monday announced its partnership with the Badminton World Federation (BWF).
This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide.
Chennai teen sensation D Gukesh created history on Sunday, becoming the youngest-ever Candidates winner in Toronto. He also became the youngest World Championship challenger, and only the second Indian to win the Candidates after legend Viswanathan Anand.
His victory stunned everyone as he wasn't the favourite prior to the…
NEW DELHI: Indian DTH service provider Dish TV Monday claimed an industry first with ‘Dish TV Smart+’, which offers built-in OTT services along with linear TV subscriptions to all its customers, without any additional cost.
LONDON: Sport 24, IMG’s inflight and in-ship live sports channel, Monday announced a deal with the UEFA to broadcast the 2024 UEFA European Football Championship (Euro 2024).
Under the agreement, Sport 24 and its secondary channel Sport 24 Extra will show 50+ games of the tournament live on airlines and cruise ships around the…
JAIPUR: Royals Sports Group-owned IPL franchise Rajasthan Royals Monday inaugurated their first-ever cricket academy in the state of Rajasthan, which will be based at the PS Sports Excellence Arena, Ring Road, Muhana in Jaipur.
In collaboration with the PS Sports Agency in Jaipur, the Rajasthan Royals Academy, Jaipur is set…
BENGALURU: Cycle Pure Agarbathi is hosting the 12th edition of the Tiger Cup 2024, taking place here from Monday, April 22, through to May 13.
The cricket tournament, catering to under-12, under-14, and under-16 categories, is being held across four venues: Global Academy of Technology in Rajarajeshwari Nagar, JSS Academy of…
KOLKATA: In an innovative move for young athletes, the launch of a new sports academy has been announced in collaboration with renowned football coach Paul Neary, who was formerly the lead coach of Manchester United and the coach's educator for the Japan Football Association.
The sports academy will start in Kolkata, Noida and…
Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.
Agilitas Sports, which acquired the rights from WHP Global, is co-founded by…
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.