Other Sports

NEW YORK: The NHL and NHL Players' Association on Tuesday announced a multi-year North American agreement with Bodyarmor Sports Drink to be the league’s official sports drink.

Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.

The Bodyarmor brand will be featured for the first time across the League on Saturday, April 20, the opening day of the 2024 Stanley Cup playoffs.

Apr 17, 2024 18:04
STAMFORD, Conn.: The new baseball season is here, and Major League Baseball has a new big league partner. BlueTriton Brands have been announced as the Official Water of MLB for at least the next three years and will be activating at MLB Jewel Events, including the All-Star Game presented by Mastercard and the World Series presented by Capital One.
Apr 12, 2024 19:04
Rugby League Friday launched two brand new social channels dedicated to the Women’s game – including what it claims is "the world’s first TikTok account run exclusively by players".
Apr 10, 2024 20:04
The 48th General Assembly of the Association of Summer Olympic International Federations, which convened Tuesday in Birmingham, United Kingdom, excluded the International Boxing Association (IBA) as an ASOIF Member. 
Apr 10, 2024 20:04
In a landmark decision, World Athletics has today (10 April) announced it will become the first international federation to award prize money at an Olympic Games, financially rewarding athletes for achieving the pinnacle of sporting success, starting at this summer’s Olympic Games in Paris.
Apr 09, 2024 19:04
Delhi-based Omaxe Ltd announced Monday that the realty firm's wholly owned subsidiary and SPV - Worldstreet Sports Center - will be developing India's first integrated multi sports facility consisting of an international cricket and football stadium, an indoor stadium along with a retail and hospitality hub spread across an area of 50.40 acres in Delhi's Dwarka area for around Rs 1,500 crore ($180 million). 
Apr 09, 2024 19:04
NEW YORK: KPS Capital Partners, through a newly formed affiliate, has signed a definitive agreement to acquire Sport Group TopCo GmbH, including the AstroTurf, Polytan, Rekortan and Laykold brands. Completion of the transaction is expected in the second quarter of 2024 and is subject to customary closing conditions and approvals. 
Apr 09, 2024 19:04
Eveready Industries India, a battery brand reinforces the teachings of its Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men's javelin star. The brand is focusing on enhancing its connection with youth, recognising kids as natural scientists who thrive on experimentation and learning through play.
Apr 09, 2024 19:04
Athletes Unlimited has appointed CNN Worldwide and Bloomberg administration veteran Allie Kleva as chief growth officer of the the US-based network of professional women's sports leagues. ,
Apr 09, 2024 19:04
AMSTERDAM: The Global Association of Mixed Martial Arts will be changing its field of play for international, amateur MMA competitions from a ring to the fenced ‘MMA Arena’ to continue its athlete first approach, following a decision made by the GAMMA executive board during its first full meeting as a new board.
Apr 05, 2024 20:04
NEW DELHI: In line with its commitment to sports, Coca-Cola India, through its foundation, has inked a three-year partnership with the Anju Bobby Sports Foundation.