MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 7, which has analysed data from 55 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Apr 26, 2018 16:04
MUMBAI: World No.2 women’s tennis player Caroline Wozniacki has been appointed the global brand ambassador of health and wellness blockchain app Lympo.
Wozniacki will become the first female athlete to endorse a blockchain product. She will be seen promoting the app and explaining its benefits to her fans, followers and the wider sports community.
Apr 23, 2018 17:04
MUMBAI: The Indian Premier League is in its 11th year and franchise owners and managers are looking for more ways to be innovative in terms of marketing.
According to Business Standard, teams have seen a 70% increase in merchandise sales annually over the last three to four seasons, albeit on a small base.
Apr 11, 2018 16:04
LONDON: With the ABB FIA Formula E Championship's new Gen2 car hitting the streets at the end of this year, the FIA - motorsport's governing body - has confirmed the full list of manufacturers that will homologate powertrains from season six.
Apr 10, 2018 16:04
MUMBAI: The Indian arm of Kia Motors, automotive partner of the 2018 FIFA World Cup, has launched its Official Match Ball Carrier (OMBC) program in the country.
Apr 09, 2018 13:04
BENGALURU: Harman International, the wholly-owned audio systems subsidiary of Samsung Electronics, Monday announced the sponsorship of IPL franchise Kolkata Knight Riders, through its brand JBL.
JBL will be the exclusive sound sponsor for the KKR team with branding rights for the team merchandise and promotional activities throughout the IPL cricketing season.
Apr 06, 2018 19:04
MUMBAI: Universal Sportsbiz Pvt. Ltd (USPL) Thursday announced that Wrogn - its youthwear line fronted by Virat Kohli Virat, and women’s ethnic wear brand Imara will be the “Official Lifestyle Partners” for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for the 11th edition of the upcoming T20 bonanza.
Mar 29, 2018 16:03
HUNTINGTON BEACH, Calif.: Boardriders, Inc., a global action sports and lifestyle company that owns and operates the Quiksilver, Roxy, and DC Shoes brands, has signed a definitive agreement to acquire all of the shares of iconic Australian surfing label Billabong International Limited for $208 million.
Mar 29, 2018 16:03
MELBOURNE: The blood-letting in the wake of the ball-tampering scandal that has hit Australian cricket is still to run its course.
Australia’s Magellan Financial Group Ltd cancelled a naming rights sponsorship deal with Cricket Australia even as the country’s governing body slapped principal protagonists Steven Smith and David Warner with one-year bans.
Mar 28, 2018 13:03
MUMBAI: Even as the ball tampering fiasco in South Africa unravels and Cricket Australia sent captain Steve Smith, vice captain David Warner and Cameron Bancroft back home, South Korean home appliances giant LG Electronics - announced Wednesday that its current deal with the opening batsman, which was in its final weeks, would not be renewed.
Mar 24, 2018 17:03
MUMBAI: IPL host broadcaster Star India has thus far reportedly sold more than 80 per cent of advertising inventory for the 2018 edition of the world's most valuable annual cricket property.