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Reebok unveils AI fashion experience 'Reebok Impact'

SportzPower Team

May 13, 2024 13:05

Read more about Reebok unveils AI fashion experience 'Reebok Impact'
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Reebok has launched "Reebok Impact" – a custom AI fashion experience by the sportswear brand on Instagram.

Reebok Impact expands the boundaries of sneaker culture by putting new technology into the hands of everyday consumers, allowing the creation of AI-infused, custom digital sneakers.

Aug 29, 2018 14:08

Octagon to handle Rooney’s commercial interests in USA

NEW YORK: D.C United, the Major League Soccer (MLS) team that represents the American capital city, Washington D.C have announced that it has joined hands with global sports and entertainment agency, Octagon for managing their star striker Wayne Rooney’s commercial, media and public activations in North America.

Aug 29, 2018 13:08

Reebok, CrossFit end licensing feud

NEW YORK: Reebok, the global fitness and lifestyle footwear, apparel and equipment brand confirmed on Tuesday that it has settled its dispute with CrossFit Inc. over their licensing agreement and the deal is expected to move forward till 2020 and beyond if mutually agreed upon. However, Reebok will be paying an undisclosed fee to CrossFit for the settlement of the disputed royalties.

Aug 29, 2018 13:08

Formula 1 launches official video game ‘F1 2018’

LONDON: Formula 1 has launched ‘F1 2018’, its official video game across the world. The game can now be purchased by PlayStation 4, Xbox and Windows PC users and has been developed and published by the Reliance ADAG-owned firm, Codemasters in the United Kingdom.

Aug 17, 2018 17:08

Coca-Cola takes aim at Gatorade with BodyArmor investment

NEW YORK: Coca-Cola has acquired a minority ownership stake in red-hot American sports drink sports brand BodyArmor, the ultimate aim being to make a dent in the overwhelming dominance that rival PepsiCo's Gatorade has in the high value segment.

Aug 08, 2018 18:08

IPL brand value up 19% at $6.3bn: Study

MUMBAI: The brand value of the Indian Premier League stands at $6.3 billion this year, an increase of 19% over the $5.3 billion world cricket's most valuable annual property registered in 2017. According to the IPL Brand Valuation Report 2018 released Wednesday by corporate finance advisory firm Duff & Phelps, the surge in valuation comes on the back of the big spike in broadcasting rights fee.

Aug 06, 2018 15:08

Meraki wins Patna Pirates' brand management mandate

MUMBAI: Patna Pirates - Pro-Kabbadi League’s most successful franchise - have brought on board sport marketing & sponsorship management company Meraki Sport & Entertainment to "help define the franchise’s brand".

Aug 01, 2018 14:08

IPL TV viewership grew 41% between 2016 & 2018: BARC

MUMBAI: Television impressions for the Indian Premier League has witnessed a growth of 41% over the last three years between 2016 and 2018, data analysed by the Broadcast Audience Research Council India (BARC India), the sole television audience measurement agency operating in the Indian market, has revealed.

Jul 28, 2018 15:07

Serie A extends title sponsorship with TIM till 2021

ROME: Serie A put speculation to rest by announcing that it has renewed its sponsorship deal with telecommunications company TIM for the next three seasons. SportsPro Media reports that the agreement is worth 45 million euros ($52.2 million).

Jun 19, 2018 16:06

Netmeds, Dalmia Cements sponsor India-Ireland T20Is

MUMBAI: ITW Consulting, the sports management company that won the in-ground and production rights for the Ireland vs India T20I series, announced Netmeds and Dalmia Cement as the Title and Powered by sponsors respectively for the competition on Sunday.

Jun 18, 2018 15:06

Belgian striker Lukaku teams up with PUMA

MUNICH: Romelu Lukaku, the Belgium and Manchester United striker was named as PUMA’s long-term brand ambassador on Thursday. “Choosing on an exclusive sportswear brand to work with is an important decision, not just for the boots on the pitch but for my goals and desires off of it. I look forward to hustling with the big cat in the future,” Lukaku was quoted as saying after the announcement.

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