Brands

Ferrari and HP Inc. have announced a multi-year title partnership. 

The partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.

Feb 28, 2024 19:02
LOS ANGELES: Chinese sportswear brand ANTA has announced the global launch of the ANTA KAI 1, the first addition to Kyrie Irving's signature line of basketball footwear.   The sneaker design is touted as "a cultural mosaic" and has been curated by Anta US design director Jared Subawon, whose six-year tenure at the company has been marked by sneaker drops that "resonate deeply and push the boundaries of design".
Feb 26, 2024 19:02
BENGALURU: Ahead of the WPL’s second season, franchises are busy preparing, both on and off the field. In this regard, the UP Warriorz, who are owned by Capri Sports, have announced the Katrina Kaif-driven Kay Beauty as lead partner and EaseMyTrip and CarLelo as principal partners.
Feb 26, 2024 19:02
CHENNAI: India Yamaha Motor Pvt. Ltd. (IYM) Monday announced that it is now the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season.  Building upon the success of the first-ever MotoGP Bharat in 2023, IYM is proud to deepen its connection with the MotoGP.
Feb 23, 2024 20:02
HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd. Friday announced its partnership with Delhi Capitals, one of the key teams participating in the upcoming Women's Premier League (WPL) 2024, through its popular audio brand JBL. 
Feb 23, 2024 20:02
MUMBAI:  GreenCell Mobility's NueGo, a premier intercity electric AC bus service, Friday announced its latest collaboration as associate partner with the Haryana Steelers Pro Kabaddi team.
Feb 23, 2024 20:02
Bengaluru, 23 February 2024: UP Warriorz are pleased to announce their partnership with POND’S Sun Miracle Sunscreen as their official sunscreen partners ahead of the upcoming season of the Women’s Premier League 2024. The Capri Sports-owned side will take on Royal Challengers Bangalore in their first match of the season on Saturday, February 24.
Feb 23, 2024 20:02
NEW DELHI: Gadget accessory & consumer electronics brand UBON has extended its sponsorship with Rajasthan Royals for the upcoming IPL season.  The team, which is led by Sanju Samson, will proudly wear UBON's logo on their helmet and cap throughout the tournament. UBON is the official audio partner of the Rajasthan Royals.
Feb 23, 2024 18:02
The Board of Control for Cricket in India (BCCI) has reportedly sold four sponsorship slots for the Indian Premier League (IPL) for a combined amount of Rs 1,485 crore. Per Economic Times, the four companies that bagged the slots are My11Circle, Angel One, Ceat (all for five years) and Rupay (for three years). The bids were reportedly submitted to the BCCI on Wednesday.
Feb 22, 2024 19:02
BENGALURU: Ahead of the second season of the WPL, UP Warriorz, owned by Capri Sports, have announced a partnership with Kay Beauty, which lays claim to being India’s first (and also largest) celebrity beauty brand founded by Katrina Kaif in partnership with Nykaa.
Feb 21, 2024 19:02
PURCHASE, N.Y.: In 1992, Pepsi partnered with Shaquille O'Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm.