Participatory Sports

BENGALURU: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Indian two-wheeler giant Hero MotoCorp, has come aboard the Tata Consultancy Services (TCS) World 10K Bengaluru.

As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

Dec 21, 2022 19:12
MUMBAI: Tata Mumbai Marathon Sports Goods Partner ASICS will kickstart 2023 with a bang as extends its partnership with the iconic road race. 
Dec 19, 2022 19:12
KOLKATA: The seventh edition of the Tata Steel Kolkata 25K saw winners Leonard Barsoton and Desi Jisa in the men’s and women’s elite international category respectively rewrite the record books on a nippy Sunday morning that saw over 15,000 running enthusiasts put their best foot forward literally.
Dec 16, 2022 19:12
MUMBAI: Bank of Baroda Friday announced the launch of the 2nd edition of Green Ride - Ek Pehal Swachh Hawa Ki Aur, an initiative with environment advocate and fitness enthusiast, Milind Soman.  Under this initiative, Milind will embark on an 8-day sustainable journey on a bicycle and an electric scooter, promoting eco-friendly transportation, a green lifestyle as well as the importance of health & fitness. 
Dec 14, 2022 19:12
KOLKATA: Tata Steel Kolkata 25K 2022 organiser Procam International on Wednesday announced India’s first individual Olympic Gold medallist Abhinav Bindra as event ambassador for the seventh edition of the $100,000 prize fund World Athletics Elite Label Road Race.  The shooter replaces former grand slam tennis champion Mary Pierce who is indisposed.
Dec 12, 2022 20:12
KOLKATA: A strong Indian Elite field will complement an exciting international line-up in what promises to be a heady concoction of riveting action at the much-awaited 2022 Tata Steel Kolkata 25K to be held on Sunday, December 18.
Dec 09, 2022 20:12
KOLKATA: Andamlak Belihu will join a star-studded international elite men’s field that will vie for top honours at the prestigious $100,000 prize fund Tata Steel Kolkata 25K 2022 on Sunday, December 18.
Nov 30, 2022 02:11
KOLKATA: The country’s cultural capital prepares for the much-anticipated seventh edition of eastern India’s biggest running festival - the 2022 Tata Steel Kolkata 25K, on December 18.
Nov 23, 2022 18:11
SINGAPORE: Tata Consultancy Services (TCS) announced Wednesday that it is extending its sponsorship of the Standard Chartered Singapore Marathon (SCSM) Corporate Challenge for four more years until 2026. 
Nov 22, 2022 14:11
KOLKATA: Jhulan Goswami and Subhashree Ganguly, leading lights from the world of cricket and cinema respectively, are calling on the people of West Bengal to register for the 2022 Tata Steel 25K, to be held on December 18.  The duo were announced as the "Ratnas" of the 7th edition of this World Athletics Elite Label road race.
Nov 18, 2022 19:11
KOLKATA: Two-time Grand Slam winner Mary Pierce was Friday announced as the International Event Ambassador for this year's Tata Steel Kolkata 25K, to be held on 18th December, by the race’s promoter Procam International. Instituted in 2014, TSK 25K sparked a running revolution in eastern India. The seventh edition of this World Athletics Elite Label Road race will take place on December 18.