Participatory Sports

ROTTERDAM, Netherlands: Smart wearables and health technology company Zepp Health Corporation has announced its partnership with the Kelvin Kiptum Foundation, a significant initiative aimed at preserving the legacy of the late marathon world record holder who tragically died in a car crash on February 11th. 

As part of this partnership, Zepp Health, through its brand Amazfit, will donate $100,000 to the foundation, along with profits from sales of the newly unveiled Amazfit Cheetah Pro Kelvin Kiptum Commemorative Edition smartwatch.

Jul 05, 2023 14:07
ASICS, the global sportswear brand from Japan, has appointed Bollywood actor Shraddha Kapoor as its brand ambassador for India. The brand will look to strengthen its ‘Sound Mind, Sound Body’ philosophy through the association and also build prominence among Indian female fitness enthusiasts. The actor will endorse the brand’s footwear and women’s sportswear offerings.
Jun 16, 2023 19:06
PANAJI: SKF India, the technology and solutions provider of bearings and services, has extended its partnership with Vasco Sports Club for the third consecutive year for the Goa River Marathon (GRM) to be held at Chicalim, Vasco-da-Gama on Sunday, December 10, 2023. 
Jun 12, 2023 20:06
HYDERABAD: Hyderabad Runners has announced the 12th edition of the NMDC Hyderabad Marathon 2023, and launched the race T-shirt, here on Monday.
Jun 02, 2023 15:06
PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs.  The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic new initiatives and products, a media release said.
May 22, 2023 18:05
BENGALURU: The much-awaited TCS World 10K Race held in Bengaluru, is known for its challenging course and elite participants from all over the world. This year it once again witnessed an extraordinary display of athleticism today, with 29 adidas global and Indian athletes outperforming their competitors and dominating the podium.
May 18, 2023 19:05
MUMBAI: Bisleri, India's leading packaged drinking water, has partnered with Procam International, as its Official Hydration Partner. As part of the #CarryYourGame campaign, Bisleri will be associated with all global distance running events organized by Procam International for the next 3 years.  
May 15, 2023 17:05
BENGALURU: The much-awaited 15th Tata Consultancy Services World 10K Bengaluru returns for another exciting edition on 21 May, which will see a record 27,000+ participants. Headlining the Indian elite challenge will be defending champion Abhishek Pal who is hoping to clinch the title for the second successive time. 
May 08, 2023 18:05
BENGALURU: Rhonex Kipruto, the men’s world 10K road race world-record holder, will go for gold at the landmark 15th edition of the World Athletics Gold Label, TCS World 10K Bengaluru on Sunday, May 21, 2023. The Kenyan set a world mark of 26:24 in January 2020 in Valencia (Spain), a year after claiming the 10,000m track bronze at the World Athletics Championship in Doha.
May 02, 2023 18:05
OLATHE, Kan.: Garmin Tuesday announced an agreement to become an official sponsor of Professional Triathletes Organisation and PTO's 2023 global tour of events, which are set to take place across the globe.  As part of the sponsorship, Garmin will be the Official Transition Sponsor for the races as the athletes transition from each stage of the triathlon—from swim to bike to run.
May 02, 2023 18:05
BENGALURU: Kenya’s Nicholas Kipkorir Kimeli and Irene Cheptai will return to defend their men’s and women’s crowns respectively at the Tata Consultancy Services World 10K Bengaluru on Sunday, May 21, after winning the prestigious World Athletics Gold Label Road Race, with course records last year.