Legends

LPGA tees off expansive partnership with Legends

SportzPower Team

Apr 17, 2023 20:04

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NEW YORK: The LPGA, one of the longest-running women’s professional sports associations in the world, Monday announced an expansive partnership with Legends, a data-intelligence-fueled global premium experiences company, to drive fan engagement and growth.

Legends Golf, a division of Legends that leverages the company’s holistic services for partners in the golf industry, will lead the partnership utilizing the expertise of the company’s global merchandise and technology solutions services.

Mar 24, 2023 09:03

Tournament record merchandise sales at 2023 BNP Paribas Open

INDIAN WELLS, Calif.: The 2023 BNP Paribas Open achieved record-breaking retail sales in the first year under operations by global premium experiences company Legends. Merchandise revenue for the ATP Masters 1000 event, which ran from March 6-19 at the Indian Wells Tennis Garden, spanning 14 days, was 55% higher than last year and marked a tournament record.

Mar 14, 2023 18:03

PGA of America selects Legends to drive global partnerships

NEW YORK, N.Y.: The PGA of America Tuesday announced a partnership with Legends, a data-intelligence fueled global premium experiences company, to drive innovation and growth in the golf industry.

Jan 19, 2023 18:01

Getafe CF and Legends announce 15-yr strategic partnership

MADRID: Getafe CF and global experiences company Legends announced Thursday a 15-year strategic partnership centered around maximizing the LaLiga club’s commercial offering and enhancing the fan experience.

Sep 13, 2022 22:09

Legends names Kirta Carroll as president of Global Merchandise

NEW YORK: Legends, a global data-intelligence fueled premium experiences company, Tuesday announced the appointment of Kirta Carroll as president of the company’s Global Merchandise division. Carroll brings a strong retail and marketing background, joining Legends after more than a decade at Foot Locker.

Aug 12, 2022 06:08

Legends appoints 2 marketing executives to top positions

NEW YORK: Premium experiences company Legends has appointed two sports and entertainment industry executives to oversee marketing, creative, content, communications and events for the growing global data intelligence-fueled company. Melvin Lenzy has joined as chief brand & innovation officer and Matt O’Neil as chief content & experience officer.

Jul 26, 2022 19:07

Legends TeamTrak Cycling League investor

Legends aboard TeamTrak Cycling League as minority investor

NEW YORK, NY: TeamTrak Cycling League, an entity of World Cycling Limited, and Legends announced a strategic partnership Tuesday to support the launch and growth of the startup indoor cycling league.

Jul 20, 2022 18:07

Legends retail partner, operator for Rugby World Cup France 2023

LONDON: Following record-breaking official merchandise sales at Rugby World Cup 2019 in Japan, World Rugby, via their master licensee IMG, has appointed Legends as the Official Retail Partner and operator for Rugby World Cup 2023 in France next year.

Jul 07, 2020 17:07

Real Madrid teams with Legends for multi-chnl retail pgrm

MADRID: LaLiga giants Real Madrid and Legends have announced the launch of a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium.

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