LONDON: YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.
Ms Pike, whose last role was as managing director of Esports, Games and SuperData at Nielsen, joins a growing team at YouGov. She brings a wealth of experience, collaborating with major players in the esports ecosystem to build meaningful data and industry standards, including the creation and leadership of an Advisory Board of global experts across influential rights-holders, broadcasters, and brands.