KOCHI: Kerala Blasters FC is partnering with DataPOWA as their real-time sports media valuation engine.

The Indian Super League franchise is the first sports club in India to partner with DataPOWA to adopt concurrent evaluation which informs their marketing strategies in exchange for more return on their investment. DataPOWA is a UK headquartered technology company offering specialist data and marketing services to the sports market.

Jun 08, 2020 20:06
LONDON: Sports analytics firm DataPOWA Monday released a list of the Indian Super League (ISL) teams as ranked by POWA index score during the global lockdown.  Analysis of multiple datasets across digital platforms such as Twitter, Facebook, Instagram, TikTok, YouTube, Google, Bing & Baidu reveal which teams are leveraging digital and mobile most effectively during the unprecedented pause in sport.