MUMBAI: IIFL Finance has launched its latest brand campaign featuring cricketer Rohit Sharma, to communicate the value and meaning of ‘Seedhibaat’, that is, straight talk. Rohit Sharma is IIFL Finance’s first-ever Brand Ambassador.
In a series of three TV commercials each featuring a slice-of-life situation, the Indian cricket star delivers the message of ‘SeedhiBaat’ via commitment, valuing relationships, and honesty.
