MUMBAI: Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday roped in cricketer Virat Kohli as its as its brand ambassador.
According to the company, Kohli will be seen in an integrated campaign, the first leg (teaser phase) of which is already live on the brand's social media handles/ channels and ecommerce platform Flipkart.
The second leg is scheduled to go live on February 25, the launch date for iQOO's first product for the Indian market, across digital, print and Flipkart.