PARIS: Football superstar Lionel Messi has signed on with as the digital fan token company's global brand ambassador.

Messi’s agreement with Socios will last for an initial period of three years. While financial terms were not disclosed, Reuters puts the endorsement deal value at $20 million.

Socios joins the likes of adidas, PepsiCo (Pepsi, Lays, Gatorade brands), Budweiser, Qatari telco Ooredoo, and Mastercard, among others as brands endorsed by the Argentina and Parsi St Germain forward.   

Feb 09, 2022 16:02
SEVILLE, Spain: LaLiga team Sevilla FC, in partnership with Chiliz, a blockchain provider for the sports and entertainment industry, have announced that they will launch their official fan token $SEVILLA on the app. 
Nov 19, 2021 16:11
KOCHI: Hero Indian Super League franchise Kerala Blasters FC Friday announced its association with fan influence & rewards app Socios as their Official Fan Token Partner in a multi-year partnership.
Sep 15, 2021 09:09
MADRID: LaLiga and, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.
Feb 13, 2020 17:02
BARCELONA: FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz.