Basketball

NEW YORK: The NBA set all-time records for regular-season total attendance, average attendance, percentage of capacity and sellouts for the second season in a row.

The total attendance of 22,538,518 in the 2023-24 regular season surpasses the previous record of 22,234,502 set last season.  The other records include 873 sellouts (up from the previous record 791 in 2022-23), 71% of games sold out (up from 63% in 2022-23) and an average attendance of 18,324 (up from 18,077 in 2022-23).  Additionally, NBA arenas were filled to an all-time-high 98% capacity.

Feb 12, 2024 16:02
MUMBAI: The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, the world’s largest fantasy sports platform, Monday announced a multiyear extension of their existing collaboration that will see Dream11 continue as the official fantasy gaming partner of the NBA and WNBA in the country.  
Feb 08, 2024 18:02
CHICAGO: Wilson Sporting Goods Co. Wednesday announced the release of the Wilson Airless Gen1 – the first-of-its-kind 3D-printed basketball that never needs to be inflated.  Building off the success of the Airless Prototype debut last year, the limited-edition Wilson Airless Gen1 basketball will be available for purchase on February 16 for $2,500. 
Feb 08, 2024 18:02
NEW YORK: Emirates and the National Basketball Association Thursday announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.   The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.
Feb 05, 2024 19:02
MUMBAI: The National Basketball Association (NBA) Monday announced the launch of “Nets for Change”, a new campaign to repurpose discarded underwater fishing nets at basketball courts in India.   The discarded nets, which pose a threat to marine ecosystems, are being repurposed as basketball nets at courts that are missing a fundamental element of the game – a functional net.
Jan 12, 2024 18:01
World of Krida Private Limited, a multi-sport franchise owning company, Friday announced their fourth 3X3 Basketball team, Toronto Patriots for the FIBA 3x3 backed 3x3.EXE Super Premier Basketball League in Japan.  The 3x3.EXE Super Premier basketball league’s inaugural edition will tip-off at the Xebio Arena Sendai, Japan.
Jan 11, 2024 12:01
LOS ANGELES: Digital sports platform Fanatics and NBA superstar LeBron James Wednesday announced a new, exclusive multi-year trading card partnership that will see the National Basketball Association legend join Fanatics Collectibles, the company’s trading card and collectibles division. James is making the switch to Fanatics after an association of more than 20 years with rival Upper Deck.
Jan 08, 2024 19:01
ESPN and the National Collegiate Athletic Association (NCAA) have reached a new, $920 million, eight-year agreement beginning Sept. 1, 2024, for NCAA championships media rights.  The deal includes domestic rights to a record 40 NCAA championships – 21 women’s and 19 men’s events – and international rights to those same NCAA championships plus the Division I men’s basketball tournament.
Nov 29, 2023 19:11
Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached.  This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.
Nov 22, 2023 15:11
MUMBAI: The National Basketball Association (NBA) and Suditi Sports Apparel Ltd. (SSAL), a leader in apparel exports, Wednesday announced a multiyear expansion of their existing merchandising collaboration that will see Suditi create and distribute more officially licensed NBA fanwear in India.  
Nov 17, 2023 18:11
NEW YORK: The National Basketball Association (NBA) and Foot Locker, Inc. Friday announced a multiyear partnership that makes the global footwear and apparel retailer an official league marketing partner in the U.S.