MUMBAI: The Indian Premier League ecosystem value has dipped by 3.6% to Rs 458 billion (Rs 45,800 crore) post the 2020 season, from Rs 475 billion (Rs 47,500 crore) after the 2019 edition, according to the 2020 edition of Duff & Phelps' annual IPL Brand Valuation Report, a comprehensive study on brand values in the cricket world's richest annual event.
The reasons for the decrease in value were largely ascribed to title partner Vivo suspending its sponsorship agreement for 2020, additional costs involved to create a secure bio-bubble environment.