MUMBAI: Experiential and OOH agency The Max partnered with the All India Football Federation for the launch of the FIFA U-17 Women’s World Cup INDIA 2020 emblem launch that took place at Mumbai's iconic Gateway of India at the weekend.
The Max, a joint venture between Tribes group and DDB, was mandated to create an iconic event - to announce mark exactly one year to go for the arrival of a tournament of this magnitude.
The Gateway Of India was a fitting choice to reveal the emblem, a private event that would host dignitaries from India as well as around the world.