adidas AG

MUMBAI: The Board of Control for Cricket in India (BCCI) and adidas Tuesday confirmed a brand-new partnership as the kit sponsor for the BCCI. 

The contract, which runs through to March 2028, will give adidas exclusive rights for manufacturing kit across all formats of the game. adidas will be the sole supplier for all match, training & travel wear for the BCCI- including the men’s, women’s & youth teams. Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.

Apr 21, 2023 19:04
NEW DELHI: On Friday, ahead of Earth Day 2023, adidas announced a new milestone in its journey towards replacing virgin polyester with recycled polyester. 
Feb 21, 2023 15:02
Leading sports apparel brand adidas is reportedly "very close" to sealing the deal as shirt sponsor of the Indian cricket team for the next five years.  The adidas deal is expected to begin from June this year and end in March 2028, Cricketnext reports.
Feb 09, 2023 20:02
HERZOGENAURACH, Germany: Sportswear giant adidas has announced a brand partnership with Les Mills to “shape a new age of omnifitness training” through a "fusion of innovation and heritage".
Feb 02, 2023 19:02
German sportswear giant adidas Thursday announced the launch of its third label - Sportswear - a fashion-forward line aimed at Gen Z.  Complementing the brand’s Performance and Originals labels, adidas’ first new label in five decades will launch worldwide from 9 February in stores and online.
Nov 09, 2022 19:11
German sportswear giant adidas AG has hired Bjorn Gulden, head of rival Puma, as its new chief executive officer to succeed the departing Kasper Rorsted.
Sep 01, 2022 20:09
DOHA: adidas, which recently unveiled the Official Match Ball for the upcoming FIFA World Cup Qatar 2022, revealed Wednesday the Home and Away federation kits created for national teams participating. The tournament is scheduled to begin in November in Qatar.
Aug 23, 2022 18:08
adidas AG’s supervisory board announced Monday that it has initiated a CEO transition.  Kasper Rorsted, chief executive officer of adidas, and the supervisory board have mutually agreed upon that he will hand over the CEO position during the course of 2023.  The search for a succession has started. Rorsted will remain in charge until a successor has been appointed. 
Mar 25, 2022 07:03
NEW YORK: adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 adidas-sponsored schools. Tied to this year’s 50th anniversary of Title IX, the new program will be focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
Mar 03, 2022 19:03
HERZOGENAURACH, Germany: Sportswear giant adidas Thursday announced the appointment of Alasdhair Willis to chief dreative officer. 
Feb 02, 2022 17:02
NEW DELHI: India's star centre-back Sandesh Jhingan has signed a multi-year deal with sportswear giant adidas. Jhingan, who represents ATK Mohun Bagan in the Indian Super League (ISL), will work closely with the sportswear company in "engaging and inspiring the youth to take the game to the next level".