NEW YORK: Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans' interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
At launch, Nielsen Fan Insights will cover India, US, UK, Germany, France, Spain, Italy, China and Japan.
Brazil, Russia and South Korea will come online at the end of 2019 along with an additional 20+ countries in 2020.