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MUMBAI: Virat Kohli's apparel brand One8 is entering the men’s innerwear market in association with Artimas Fashions, a subsidiary of Lux Industries.
One8 will begin by launching two lines, Edge and Game, online before later launching them in stores across India during the next quarter.
Over the course of the coming year, the brand aims to launch the line in over 70 Indian cities before gearing up for an international launch. Edge and Game will retail products such as premium socks and prices will start at Rs 181 ($2.62).