LONDON: The International Cricket Council Friday released TV and digital viewing figures for the ICC Men’s Cricket World Cup group stage and semi-finals, setting new TV and digital records and becoming one of the world’s most watched sporting events.
Across ICC’s digital and social platforms during the group stage, there have also been an unprecedented 2.6 billion video views. Meanwhile, the official tournament social channels have added 12 million new followers in the space of six weeks and attracted 386 million engagements, with fans.