MUMBAI: Leading the cricket frenzy, sports brand Puma launched its biggest campaign for the season - Sockthem, featuring Indian captain and Puma ambassador Virat Kohli along with Divine, the Indian hip-hop star.
The campaign takes inspiration from the skipper's iconic moment at the Sydney Cricket Ground, where he made a statement by gesturing that he "lets his bat do the talking". Sockthem is a platform that aims to give Indian cricket fans all the ammunition they need to support the Men in Blue, with a rap anthem and a symbolic gesture.