Europe

LONDON: Of the the non-alcoholic beverage brands currently active in sport sponsorships in the Europe, the Middle East and Africa (EMEA) region, it is soft drinks giant Coca-Cola that is expected to be the most committed, with an estimated 145 deals worth over $132m in 2021. 

Coca Cola is also responsible for the majority of US brand spend, which stands at $239m. The soft drink giant sees 145 active deals in the EMEA region, roughly a fifth of all the active deals in the sector.

May 22, 2019 12:05
NEW YORK: Olympic Gold medalists and champion swimmers across the globe will hit the water sprinting this October in the International Swimming League's (ISL) inaugural season, which will take place in seven cities across the US and Europe. The season will culminate in December at a custom-built pool in the heart of Las Vegas at the Mandalay Bay Resort and Casino.