AMSTERDAM: Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled Monday.
The second annual BrandZTM Top 75 Most Valuable Global Retail Brands ranking and report – looking at luxury, apparel, retail and fast-food outlets – revealed the world's most valuable retail brands are worth $339 billion more this year than last, a total of $1.4 trillion.