women’s motor racing championship

LONDON: W Series has appointed leading sports marketing agency, Pitch International, to sell media rights to the inaugural season of the women’s motor-racing championship.

Pitch International will seek broadcast deals for W Series in all markets outside the UK. It already works with a range of elite sporting properties, including the World Rally Championship, the FA Cup and Guinness Six Nations Rugby.

Catherine Bond Muir, Chief Executive of W Series, commented: