MUMBAI: Mumbai Indians has set a new benchmark in sponsorship sales with strong previous seasons performances, enabling the defending champions to register an enviable growth in its tally of brand associations for IPL 2020 and beyond.
Undeterred by the market slowdown, Mumbai Indians has yet again staked their claim as market leaders with the addition of global brands like Marriott Bonvoy, Colgate, Cadbury Dairy Milk and William Lawson for multi-year deals, while continuing with elite brands like Samsung, Usha, Colors and Jio from previous seasons.