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NEW DELHI: R Ashwin-led Indian Premier League franchise Kings XI Punjab on Sunday signed Aaj Tak, the country's most watched Hindi news channel, as their title sponsor.
Under the sponsorship deal, Aaj Tak's logo will feature on the front of the Kings XI Punjab Jersey this year.
"Aaj Tak has been the number 1 channel for the last 19 years and Kings XI Punjab is proud to associate with them," a Kings XI Punjab statement said.
With Aaj Tak as the title sponsor of the team, the franchise has six sponsors and eleven associate sponsors this season in the VIVO IPL.