Brand Brigade

NEW YORK: TGI Sport announced Thursday it had agreed terms to acquire Brand Brigade, an advertising technology company specializing in virtual advertising and product placement. 

The deal adds another technology to TGI's suite of ad tech capabilities and services and furthers its transformation into an international leader in media services. It positions the company at the forefront of another high-growth category, expands TGI's U.S. presence, and deepens the leadership team.