virtual ad tech

UFC, the world’s premier mixed martial arts organization, and 4D Sight, a live video monetization platform built for gaming, creators and sports, have announced a pilot program to introduce new virtual ad tech aimed to localize broadcasts for viewers and sponsors.

On Saturday, August 20, during UFC 278: USMAN VS EDWARDS 2, UFC implemented 4D Sight’s technology to digitally insert sponsor branding on the canvas of the world-famous Octagon as seen on the UFC FIGHT PASS Spanish-language Latin America broadcast of the event.