Fashion retailer H&M Thursday launched a new activewear brand - H&M Move - with a stated vision to "democratise sportswear and get the whole world moving".
The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a "Mover". H&M Move aims to equip the world with stylish and functionable 'movewear' that will support Movers of all abilities and skills to move comfortably and confidently in a multitude of ways.