MUMBAI: D2C sleep solutions brand SleepyCat has launched a new campaign for its flagship Ultima Mattress, with sports personalities like Nikhat Zareen and Srikanth Kidambi. 

Through a series of videos, the campaign highlights the comfort and support functionality of the mattress.

The videos feature Nikhat Zareen and Srikanth Kidambi at the height of their athletic performance in the ring and on the court, juxtaposed with their everyday relaxed personas.