branded mobile games

SAN FRANCISCO, CA: In a strategic move to merge the world of esports competition with premium sports & entertainment, leading mobile games platform Skillz announced Thursday a multi-year partnership with UFC, the world’s premier mixed martial arts organization. 

The licensing deal, which will enable Skillz’ developers to create UFC-branded competitive mobile games that are co-marketed by UFC and Skillz, was revealed at the Game Developers Conference (GDC) in San Francisco.