global broadcast audience

LAUSANNE: The Olympic Winter Games Beijing 2022 reached a global broadcast audience of more than 2 billion people, according to  independent research  conducted on behalf of the International Olympic Committee (IOC).

A total of 2.01 billion unique viewers tuned in to watch coverage from Beijing across linear TV and digital platforms, representing a five per cent increase on the audience for the Olympic Winter Games PyeongChang 2018.

Dec 09, 2021 19:12
LAUSANNE: The Olympic Games Tokyo 2020 reached a global broadcast audience of over 3 billion people, according to independent research conducted on behalf of the International Olympic Committee (IOC).