Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 21, 2024 18:03
NEW DWLHI: Fixderma, a leading dermaceutical brand, Thursday announced its partnership with Delhi Capitals as associate sponsor for the upcoming season of the Indian Premier League (IPL), commencing Friday.  The collaboration marks Fixderma's inaugural foray into cricket sponsorship, signifying a significant milestone for the brand.
Mar 21, 2024 18:03
Leading logistics company DHL has entered a multi-year partnership with the FIM Enel MotoE World Championship.
Mar 19, 2024 20:03
NEW DELHI: As the countdown to the much-anticipated Paris 2024 Olympic Games continues, the Indian Olympic Association Tuesday onboarded private bank network YES BANK as the Official Banking Partner for Team India. 
Mar 19, 2024 20:03
NEW DELHI: Hero FinCorp, a leading non-banking finance company (NBFC), Tuesday announced a multi-year partnership with Delhi Capitals as the Indian Premier League team's principal sponsor. 
Mar 19, 2024 20:03
MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the remaining 13 per cent.
Mar 19, 2024 19:03
Official MotoGP tyre suppler Michelin was Tuesday announced as title sponsor for the French Grand Prix in 2024.  The event, held at the classic Le Mans circuit, takes place from the 10th to the 12th of May and will be officially named the Michelin Grand Prix de France as the iconic brand take top billing on their home turf.
Mar 18, 2024 19:03
JAIPUR: Schneider Electric, a leader in digital transformation of energy management and nextgen automation, has renewed its partnership with Rajasthan Royals as their 'Official Sustainability Partner' for the third consecutive year. 
Mar 15, 2024 21:03
Indian Premier League franchise Punjab Kings has announced that Dream11, a fantasy sports platform, has been onboarded as the title sponsor for the franchise for the upcoming season of the Indian Premier League.
Mar 15, 2024 20:03
Ahead of UEFA Euro 2024, adidas Friday unveils the latest series of technical performance kits for seven of federations - Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.
Mar 14, 2024 19:03
Fantasy sports platform Dream11 has signed on as co-presenting sponsor for IPL 2024 on Disney Star, the television broadcast rights holder for world cricket's richest annual tournament.