Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 28, 2024 18:03
IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.
Mar 28, 2024 18:03
Excitel Broadband, a home internet start-up has reached the grounds of IPL 2024. It has partnered with Jio Cinema to launch a new campaign Speed ka Man of the Match during the Man of the Match award presentation for IPL 2024.
Mar 28, 2024 18:03
Duroflex, a sleep solutions provider, announces its partnership with the Royal Challengers Bengaluru for the ongoing IPL T20 season 2024 as its official sleep partner. Drawing upon their expertise in sleep science, Duroflex is dedicated to empowering players for optimum recovery by providing them with innovative sleep technology, ensuring ideal rest.
Mar 28, 2024 18:03
Movado, the iconic Swiss watchmaker renowned for its modern design and innovative spirit since 1881, Thursday announces a new partnership with the Rajasthan Royals.  Through this collaboration, Movado becomes the Official Time Partner of the Rajasthan Royals for the IPL 2024 season.
Mar 27, 2024 21:03
MUMBAI: RISE Worldwide, India’s leading Sports & Event Management company, has successfully facilitated multiple marquee deals for the ongoing season of the Indian Premier League (IPL). It has closed team partnerships worth around Rs 300 crore ($36 million) which includes five front-of-jersey deals, capturing an impressive 50% of the coveted inventory for IPL 2024.
Mar 27, 2024 20:03
BERLIN: International online retail marketplace, AliExpress, has become the first e-commerce platform as an exclusive official global sponsor of UEFA EURO 2024, as the world looks ahead to an unforgettable summer with the UEFA EURO 2024 in Germany.
Mar 27, 2024 20:03
LYNCHBURG, Tenn.: The Jack Daniel Distillery Wednesday unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. 
Mar 27, 2024 20:03
ROTTERDAM, Netherlands: Smart wearables and health technology company Zepp Health Corporation has announced its partnership with the Kelvin Kiptum Foundation, a significant initiative aimed at preserving the legacy of the late marathon world record holder who tragically died in a car crash on February 11th. 
Mar 26, 2024 21:03
Gujarat Titans unveil its extended line-up of partnerships for the ongoing Tata Indian Premier League 2024 season. With a mix of returning allies and fresh collaborators, the franchise continues to strengthen its position as a powerhouse in the IPL.
Mar 26, 2024 20:03
Birla Estates, the real estate arm of the Aditya Birla Group housed under Century Textiles and Industries, along with Royal Challengers Bengaluru (RCB) announced its continued partnership for the upcoming T20 season. Following the partnership extension, Birla Estates has been named as the ‘associate sponsor ‘of RCB for IPL 2024.