MUMBAI: Kolkata Knight Riders (KKR) has appointed Mullen Lintas as its communication partner for the cricket team’s creative mandate for Tata IPL 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.
Mullen Lintas will be responsible for KKR’s campaign ideas for IPL 2022, along with the brand film, on-ground and digital activations, and even KKR’s internal branding and team manifesto.