HomeLane

MUMBAI: The Script Room has won the creative mandate for HomeLane’s upcoming campaign with MS Dhoni following a multi-agency pitch. 

HomeLane, which deals in home interior design solutions, plans to invest significantly in marketing as it expands its footprint over the next year. The company recently announced its strategic partnership with the wicketkeeper-batsman. 

Aug 04, 2021 07:08
MUMBAI: Home interiors brand HomeLane has entered into a three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane and will be the company’s first brand ambassador.