Autohero

PARIS: Autohero, the retail brand of German online used cars platform AUTO1 Group, has signed a multi-season deal with Paris Saint-Germain.

Autohero is planning to accelerate its growth further by partnering with the most successful football club in France, and one of the most ambitious in Europe. With the power of Paris Saint-Germain at its side, Autohero will run large-scale advertising campaigns, and bring the best way to buy a car to an even broader audience.