Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 26, 2024 19:03
LaLiga side Sevilla FC's official social media accounts have just reached the figure of 20 million followers across all platforms.
Mar 26, 2024 19:03
NEW YORK: The World-Famous Harlem Globetrotters – the originators of basketball style, captured by dynamic athletes with unmatched skills, have signed with licensing giant IMG to further develop the brand in anticipation of their 100th anniversary milestone in 2026. 
Mar 22, 2024 19:03
Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree.  IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. 
Mar 22, 2024 19:03
Mumbai Indians announced Friday that the RIL-owned Indian Premier League franchise had achieved its most successful commercial year in the IPL's 17-year history.  The team has added 12 new brands to their sponsorship roster, bringing the total to 26 brands, including 11 international and 15 domestic brands. This expansion reflects a 20% increase in sponsorship value.
Mar 22, 2024 18:03
MUMBAI: Online skill-gaming platform Games24x7 is geared up to amplify the excitement of IPL 2024 with a new campaign launched by its fantasy sports platform, My11Circle. 
Mar 22, 2024 18:03
Sports mat manufacturer Gravolite has signed on as the official supplier of kho kho mats for the 56th National Kho Kho Championship scheduled to be held from 27th March to 1st April at the Indira Gandhi Indoor Stadium & Karnail Singh Stadium, Delhi.  These state-of-the art mats have been approved by the Kho Kho Federation of India.
Mar 21, 2024 20:03
The Board of Control for Cricket in India has confirmed reports published earlier of the association of My11Circle, Angel One, RuPay & CEAT as official partners for the TATA Indian Premier League.
Mar 21, 2024 20:03
Hindware, a bathware brand, has announced its partnership with the IPL teams - Royal Challengers Bengaluru and Punjab Kings, solidifying its commitment to connecting with its audience through cricket.
Mar 21, 2024 20:03
Personal care brand VI John on Wednesday announced that they shall be the official grooming partner of the Lucknow Super Giants Team in the upcoming IPL 2024. The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament viewed by audiences across India as well as internationally.
Mar 21, 2024 19:03
MUMBAI: JioCinema, official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.