NEW DELHI: In an effort to augment its gaming content creation, game streaming and eSports platform Rooter  has teamed up with Indian cricketer Riyan Parag.

The collaboration will bring Riyan as a content creator on Rooter’s platform.

Riyan is a promising young cricketer who represented India in the 2017 ACC Under-19 Asia Cup and is currently an all-rounder of IPL’s Rajasthan Royals team. The streaming community on Rooter and viewers can now connect and engage with Riyan whenever he goes live to play BGMI and Valorant.

May 17, 2022 16:05
MUMBAI: Sony Sports Network has launched its new campaign for cricket that provides them a chance to celebrate India’s favorite game in 2022.  The sports network launched the first of three films this week, which is a part of their campaign titled ‘Non-Stop cricket on Sony Sports Network’ on its channels and social media platforms.
May 17, 2022 15:05
NEW DELHI: Gizmore announced Tuesday the appointment of cricketer Dinesh Karthik as the Indian smart accessories, fitness gear and home audio brand's ambassador.  As a part of the collaboration, the wicket-keeper batsman will be seen in an integrated campaign promoting the fitness and audio range of the Gizmore and expanding its consumer connect.
May 12, 2022 09:05
18-TIME NBA ALL-STAR LEBRON JAMES IS THE highest-paid athlete in the world, as per US sports business platform Sportico's 'World's Highest-Paid Athletes' rankings for 2022.
May 11, 2022 22:05
NEW DELHI: Leading Indian air cooler brand Symphony Limited has roped in cricketers Harbhajan Singh and Shikhar Dhawan for a unique AI-led nationwide initiative. 
May 11, 2022 21:05
MUMBAI: TAM Sports has released its first update of the TAM Sports-IPL 15 Celebrity Endorsement Report, which has analysed data from the first 39 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
Apr 28, 2022 18:04
NEW DELHI: In a bid to promote its messaging of providing accessible education and bridging the employability gap, edtech platform Safalta has joined hands with retired Indian cricketer Virendra Sehwag.  Sehwag comes on board as Safalta’s goodwill ambassador.
Apr 28, 2022 17:04
NYON, Switzerland: The Topps Company announced its partnership with UEFA as an official licensed partner of UEFA EURO 2024.  From 2022 onwards, Topps will be the exclusive partner: providing official stickers, trading cards and collectibles connected to the UEFA EURO and other UEFA national team competitions.
Apr 22, 2022 13:04
MUMBAI: Fantasy gaming platforms LevelUp11 has announced Afghan cricketer and T20 specialist Rashid Khan as its brand ambassador.  Khan will be the face of LevelUp11 marketing campaigns as the company seeks to enhance and strengthen its presence in the online sports gaming industry. 
Apr 22, 2022 08:04
MUMBAI: Sports management agency Athletes Today has signed up India’s upcoming hockey star Mumtaz Khan.  The 19-year-old from Lucknow was India’s top goalscorer and third-highest overall at the tournament in South Africa with eight goals. She is also a key player in the Indian junior women’s hockey team.
Apr 21, 2022 16:04
MUMBAI: JSW Sports Thursday announced the signing of former India U19 vice-captain and wicketkeeper batsman Dhruv Jurel as its exclusive athlete.